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WineTastings and other Client Events


It is the Little Things That Count
Aspiring Financial Service Professionals should remember that it is the little things that mean so much…. Client Events enhance trust, credibility and your relationship with clients.

Consider the following Client Events: 

  • Chocolate Tasting Events
  • Pinics and Dinners
  • Sport Events
  • Group Cruises
  • Boating and WaterSports
  • Golf Outings
  • Holiday Theme Parties
  • Quarterly Client Board Meetings (Where your Top 20 clients give you feedback)
  • Ski Trips
  • Dinner Theater Events (National Dinner Theatre Association)  
  • Wine & Cheese Tastings 
Novel Idea! Parades
Why not sponsor a local community parade. Now don’t try to sponsor Macys Christmas parade ok. 1. It’s too big…far beyond your market. 2. You need a huge staff to pull it off. 3. This is not target marketing. Work with your local Chamber of Commerce on this. They will be glad to help. Get neighbors and community leaders to help. Volunteers love this kind of stuff! They will bring food; guest, kids and even the dog will tag along.  Talk to local merchants about picking up part of the costs.. Have Fun! 
 
Event Planning, Registration and Payments
If it is a large event, get a pro to help you. Contact one of the following organizations for an Event Planner who has done private movies and events:
  • Event Planners Association at www.eventplannersassociation.com
  •  Event Planning, Event Management, Conference Planning at www.meetingexpectations.com
  • Association of Catering and Event www.acep.com
  • American Planning Association - APA's at www.planning.org
  • Canadian Society of Professional Event Planners -CSPEP at http://canspep.ca/
Thinking of Hiring A Pro?
You time should be spent executing your business plan and growing your practice. Hire a CSEP (Certified Special Events Professional) or CMP (Certified Meeting Planner). Here are the website where you can locate professional event/meeting planners:
  • International Special Events Society Organization of industry professionals - ISES. Also serving non-wedding special event planners.
  • MPI - Meeting Professionals International - the leading professional community for the global meetings industry.
Software Solutions for event planning, registration and payment
  • Acteva...Since 1999 | http://www.acteva.com
  • EventBrite...Since 2006 | http://www.eventbrite.com
  • cVent.com...Since 1999 | http://www.cvent.com
  • EventPro...Since 1985 | http://www.eventpro.net/about.htm
G & E Reporting: Gift and Entertainment Activities
Please be aware that your company(ies) Standard Operating Procedures –SOP:
  1. will govern your choice of Client Appreciation Events you offer to clients and prospective clients.
  2. will guide you as to the value of gifts, meals and entertainment permitted to be given.
  3. may require you to report all gifts…regardless of cost. Some gifts and entertainment may need pre-approval by your manager or supervisor. 
You may also be subject to state laws, regulations or company policies governing rebating, sales inducements, marketing giveaways, or and sales contests. Please check with the appropriate person at your firm, agency, company or broker dealer.

Originally Published 4/2/2008. Updated on 3/27/2011



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Jim Robinson posted on Sunday, March 27, 2011

Tags: Client Appreciation, Client Event, Event Planning, Gift and Entertainment, Movie Event, Dinner Theater, Movie and Meal

Posted in: Client Events, Site News

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The articles published here represent the personal views of the author(s), and not necessarily the views of any securities firm, insurance company, FINRA, SEC or organization with which he or she may be affiliated. All statements made in these articles are for general information only and are not intended to provide, nor should they be relied on as, legal or investment advice.  Readers must consult with their qualified investment, tax or legal advisors before relying upon any content contained herein. Statements made in these articles may be incorrect for your state or jurisdiction. Also keep in mind that at the time when you read such statements the underlying rules, regulations and/or decisions may no longer be controlling or persuasive as a matter of investment or insurance law or interpretation.
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