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Published: Wednesday, October 17, 2007  

Senior Citizens: Beware of Rogue Financial Service Professionals
By Tara Chabria

 Rogue Designations

Senior Citizens: Beware of Rogue Financial Service Professionals

Most experts say that you should look for someone with credentials when shopping for Financial Services such as insurance and investments. For example a senior citizen looking for long term care insurance does a search on the web and find over 80 agents with the following designations and credentials.
  • Certified Senior Specialist (CSS)
  • Certified Senior Consultant (CSC)
  • Certified Senior Advisor (CSA)?
To make it more confusing, over half had two of more of the three designations listed above.
Question: How do the consumer make sense of this. How does a consumer decide which designation empowers the agent to help them make suitable choices for consumers or are they cheap and deceptive marketing devices.  The three designations above is under investigation by the US Senate Special Committee On Aging. The reality is that there are some rogue designations in existence that give the appearance that those using them are specialists in the finances of older Americans says Larry Barton the current president of the American College located in Bryn Mawr Pennsylvania. These programs are not designations; they are educational programs, often presented in hotels over a two or three-day period,” Barton explained. “The entire situation should cause anyone who is a serious educator, regulator, or consumer to be alarmed.”
The following designations are not in question and are exempt from the investigation.
  • Certified Financial Planner (CFP)
  • Chartered Financial Consultant (ChFC)
  • Personal Financial Specialist (PFS)
  • Chartered Financial Analyst (CFA)
  • Chartered Investment Counselor (CIC)
  • Chartered Life Underwriter (CLU)
  • Financial Services Specialist (FSS)
  • Life Underwriter Training Council Fellow (LUTCF) 

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Categories: Senior Citizens

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The articles published here represent the personal views of the author(s), and not necessarily the views of any securities firm, insurance company, FINRA, SEC or organization with which he or she may be affiliated. All statements made in these articles are for general information only and are not intended to provide, nor should they be relied on as, legal or investment advice.  Readers must consult with their qualified investment, tax or legal advisors before relying upon any content contained herein. Statements made in these articles may be incorrect for your state or jurisdiction. Also keep in mind that at the time when you read such statements the underlying rules, regulations and/or decisions may no longer be controlling or persuasive as a matter of investment or insurance law or interpretation.