Published: Wednesday, October 17, 2007 
Senior Citizens: Beware of Rogue Financial Service Professionals
By Tara Chabria
Rogue Designations
Senior Citizens: Beware of Rogue Financial Service Professionals
Most experts say that you should look for someone with credentials when shopping for Financial Services such as insurance and investments. For example a senior citizen looking for long term care insurance does a search on the web and find over 80 agents with the following designations and credentials.
- Certified Senior Specialist (CSS)
- Certified Senior Consultant (CSC)
- Certified Senior Advisor (CSA)?
To make it more confusing, over half had two of more of the three designations listed above.
Question: How do the consumer make sense of this. How does a consumer decide which designation empowers the agent to help them make suitable choices for consumers or are they cheap and deceptive marketing devices. The three designations above is under investigation by the
US Senate Special Committee On Aging. The reality is that there are some rogue designations in existence that give the appearance that those using them are specialists in the finances of older Americans says
Larry Barton the current president of the
American College located in Bryn Mawr Pennsylvania. These programs are not designations; they are educational programs, often presented in hotels over a two or three-day period,” Barton explained. “The entire situation should cause anyone who is a serious educator, regulator, or consumer to be alarmed.”
The following designations are not in question and are exempt from the investigation.
- Certified Financial Planner (CFP)
- Chartered Financial Consultant (ChFC)
- Personal Financial Specialist (PFS)
- Chartered Financial Analyst (CFA)
- Chartered Investment Counselor (CIC)
- Chartered Life Underwriter (CLU)
- Financial Services Specialist (FSS)
- Life Underwriter Training Council Fellow (LUTCF)
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Categories: Senior Citizens
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